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hi, i'm magdalena.

I'm a Polish designer and creative currently based in London. My work sits at the intersection of design, psychology, and technology, combining visual storytelling with a curiosity about how people think, feel, and interact with the world around them.

 

​I hold a First Class Honours degree in Psychological and Behavioural Science from the London School of Economics and am currently pursuing an MSc in Design with Behaviour Science at Imperial College London. My academic background shapes the way I approach creative work, bringing insights from behavioural science, human-centred design, and UX into the creative process.

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I'm particularly interested in designing experiences that are not only visually engaging but also grounded in how people actually behave. Whether I'm working with photography, digital media, or interactive experiences, I enjoy exploring how thoughtful design can influence perception, shape decisions, and tell stories. I'm also particularly interested in the psychology of video games - I'm fascinated by how design choices can shape player behaviour and engagement.

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Ultimately, what drives my work is a curiosity about people and the way they experience the world. I love finding ways to bring creativity, research, and technology together to create something that feels both thoughtful and impactful.

get in touch.
drop me a line.
or find me on my socials.

© 2024 by Magdalena Kutela. All rights reserved.

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